Wigan Athletic will open a new town centre store this weekend ahead of the big kit launch next week.

Wigan Athletic are delighted to confirm that the new Wigan Athletic DW Sports store in the Galleries in Wigan Town Centre will open with a fanfare this weekend, ahead of big business nextweek. On Saturday, we can confirm that an incredible stock clearout event will take place, giving you the opportunity to pick up all your bargains prior to the new season, or your summer holidays!

The all-new store will then pay host to some VIP guests on Tuesday at 2pm, when Roberto Martinez and some of the senior members of Latics' squad visit to officially open the store, and launch the new Home kit for the 2010 - 11 season. There will be the chance to meet the players and receive autographs and, just days ahead of the start of the 2010 - 11 Premier League season, the chance to discuss their thoughts of the season ahead!

With national news stories abounding that the Latics offer the best value for money season tickets in the Premier League, and the sixth best of any League Club in the country, the Club is sure that our fans will find outstanding value, range, quality and service in this new shop. We look forward to welcoming all of our fans to the new store.

Remember, the best value way to back the Latics in this new season is to purchase a season ticket for 2010 - 11 and there are many ways to do so - simply log on to www.LaticsSeasonTickets.com, call 0871 66 33 552 or visit the Ticket Office at the DW Stadium. Your season ticket also entitles you to a 5% discount, so don't forget to take yours with you and SAVE EVEN MORE WITH WIGAN ATHLETIC!