Crest Starting To Gain Recognition

Following the full reveal of the new club crest within the Matchday Programme at the final home game of the season, the club is delighted to confirm that the new club crest is starting to gain recognition in many quarters as the official crest of Wigan Athletic Football Club.

Partial views had already been published by the club and in local press, but the Manchester United fixture was the first time the crest was revealed in full. Season Ticket holders will be able to get up close to the crest when they receive their Season Ticket Renewals packs in the next week.

The Commercial Department, alongside design agency Spring Partners, is developing the new crest and the initial response has been extremely favourable. Signage at the JJB Stadium will undergo an overhaul in the coming weeks with the club's stationery also receiving a face-lift to include the emblem. The website now features the new crest with the opportunity to download an animated version for mobile phones.

Later this week, the first merchandise featuring the crest will be available in JJB Sports stores in Wigan and later online at, www.wiganathleticmegastore.com.  The Brand Guidelines document will be distributed to partners, media and broadcast companies over the next month to ensure that the new crest is part of the composite of 20 Premier League crests for the launch of the new fixtures on 16^th June.

Talking exclusively to www.wiganathletic.tv, Commercial Director Paul Hunt commented, "Following our consultative process with supporters and staff, and the fact that the new crest is a reworking of an old favourite, we knew that it would be adopted quickly by supporters. It's a modern, professional symbol and it provides a meaningful reminder of our traditions and history. The new crest will become synonymous with Wigan Athletic and the club must pay tribute to the work that Spring Design, under the guidance of Latics Season Ticket Holder Adam Arkwright, have done to ably assist the club in this ongoing process."

For further updates make sure you log on to www.wiganathletic.tv throughout the summer.