Wigan Athletic are pleased to announce an addition to the commercial team here at the DW Stadium.
Ian Laithwaite, originally from Standish, will now head up the commercial operation at the Latics in his role as Head of Commercial.
Ian has worked within the commercial world for over 16 years and notably headed up the commercial operation of leading global advertiser JC Decaux in London.
He joins the club from Bolton Wanderers where he enjoyed four’s years of commercial success in his role heading up their Community Trust.
On his appointment Ian commented:
"I am extremely excited at the prospect of working for Wigan Athletic, a club I have supported since I was a boy.
"I am eager to engage with all local businesses in relation to forming key strategic partnerships along with national brands. It is a very exciting time here at Wigan with both the FA Cup and the opportunity of promotion to the Premier League and we are already looking towards the possibilities for next season."
Relationships with local businesses arekey to any football club and the opportunities to work together are mutually beneficial.
The Commercial team will be looking to secure exclusive partnerships from varying sectors and are excited at the prospect of placing Wigan Athletic at the heart of local business.
Wigan Athletic Chief Executive Jonathan Jackson states:
"The club is an integral part of the town and we are pleased that a large part of the commercial strategy moving forward is increased commercial integration within local business.
"Ian has brought a new energy and drive to our commercial operation and he recognises the importance of engaging with local companies and at the same time also attracting national brands to Wigan Athletic."
The commercial team here at Wigan Athletic would urge any company to get in touch when planning their marketing strategies, developing corporate entertainment plans or even looking to promote their products to a mass audience to get in touch and develop their ideas with Wigan Athletic.
From pitchside LED advertising, matchday programme, brand association, social media promotion and corporate entertaining, a partnership with Wigan Athletic can provide a unique opportunity for businesses to use a fantastic venue and a great commercial environment to help realise their own corporate ambitions.
To get in touch with Ian or any of his team please call 01942770400 or email firstname.lastname@example.org
Scott, Antony, Julie, Ian and Neill Rimmer