Latics' unbeaten record in Europe continues as Nick Powell's superb low effort towards half time pulled them from behind after Alexandr Prudnikov's opener on 15 minutes.
Chances towards the end could have seen Owen Coyle's side over the line with all three points as substitute Marc-Antoine Fortune forced a wonder stop by Rubin Kazan goalkeeper Sergei Ryzhikov.
Latics made five changes for the game from the team that lost to Blackpool in the Championship at the weekend, with Stephen Crainey, Ryan Shotton, Chris McCann, Jean Beausejour and Grant Holt all coming in.
Holt offered great presence up front throughout the game until he was replaced by Fortune, who offered equally as formidable a threat.
It was a positive start from the hosts who pushed their Russian guests back into their own half on a number of occasions.
Despite the good start Latics fell behind after just quarter of an hour when Prudnikov finished off what looked like a very simple move as Leon Barnett tried to play him offside.
Former Liverpool defender Chris Mavinga was allowed to play a pass in behind the defence down the left of the area and Prudnikov took an excellent touch to then finish past Scott Carson at his near post.
Ten minutes after falling behind Jordi Gomez had the perfect chance to pull Latics level as Ben Watson won back possession in midfield, playing a square pass to Holt who in turn performed on of his own to Powell.
Powell dummied and the ball fell to Gomez just on the edge of the area, but he sat back and blazed over the bar.
More and more Latics pressure made Rubin visibly uncomfortable in defence and eventually they broke down on 40 minutes when Powell produced a moment of brilliance.
Latics built the play from the back with Crainey and McCann down the left, inside the ball went to Watson who played a neat exchange with Powell and then the Manchester United loanee did the rest.
He nudged the ball out of his feet and found just about the only spot of the goal that he could, tucking it into the bottom left corner with expert precision leaving Ryzhikov stranded.
In the second half it looked more and more likely that Latics would push themselves to the top of Group D, as they upped the pressure and made attacking substitutions, with the entrance of Fortune, James McClean and Callum McManaman.
Yellow cards became common place through the second 45, with three booked for either side as Rubin became frustrated.
Fortune showed muscle to provide a great chance soon after coming on, as who barged his way through the middle, but could only place his shot into the goalkeeper's grasp, with Powell an option to his right.
The French striker was involved again in another key chance for the hosts as he flicked on a long Shotton throw in into the path of McManaman at the back post, but the winger's effort was blocked at the last moment to provide a corner.
Latics' golden moment did eventually fall to Fortune in stoppage time, just a minute after Scott Carson was forced into his first save of the game.
McManaman took on Mavinga down the right wing, fizzing a testing ball low into the area.
Powell's cheeky flick moved the ball to the back post for Fortune who had the goal at his mercy, only for Ryzhikov to some how dart across his line and make a superb spreading save at his back post.
Latics denied, but a point gained as Latics remain second in the group as they walked off the pitch visibly satisfied with their performance.